Having just read Groundswell and other information about technographics (http://blogs.forrester.com/groundswell/), I realize that I’ve got a poor fit generationally with the most popular social networks. I’m a 60 year old Caucasian female, who is not only a product of the 1960s but raised and educated in the liberal Northeast with a father that was (and still is) very involved in technology. MIT was always part of our life, from the role it played in bringing my father east for the Radiation Lab during WWII to the summer school programming classes we had in high school. My father and brother are both early-adopters so I’ve had the benefit of learning about bleeding-edge technology from those two engineers. I must have the same DNA because I, too, like the bleeding-edge and am happy to have been involved in reading and thinking about AI from the early years of the Media Lab. (Probably too much science fiction in my youth!) However, my personal technographic background is not representative of the profile of the people in my age and my socio-economic demographic.
This technographic disparity is evidenced by my reaction the first time a colleague (my age or older) suggested I put a profile on Facebook. I was a little shocked—I thought Facebook was only for young people. This colleague had been out of the country for many years and was now single, back in the country, self-employed and trying to make social connections. One of his grandchildren had suggested Facebook and he, being the extrovert he is, joined and invited me. I signed up several months ago so that I could respond to him but that was about all I did with my profile.
Well, I’ve spent several hours over the past few weeks, uploading photos to my Facebook profile. This is all part of my new online social networking/social media research (so I tell myself). The truth about why I didn’t do anything with my profile earlier is that I still felt a little embarrassed about being on Facebook at age 60. From all that I’d heard and read, it was one of the “cool” places to be if you were in high school or college–but not the place for mature adults. I thought LinkedIn was the adult (professional) version but it didn’t offer as many features so I ‘m trying out the functionality of Facebook to see what I can do.
Now that I’m actually up and running, connected with a bunch of friends, I’m seeing the value of Facebook. I’ve just spent a frozen New England weekend, tethered to my computer, trying to finish a webinar design. Normally, the isolation of doing this would have driven me to the local coffee shop, seeking connection and distraction. Fortunately, I was able to fill that need by “friends” on Facebook doing doing status updates, sending links and generally providing entertainment. Wow! I think I get why this can work for those of us who straddle the narrow zone between introvert and extrovert. Electronic “reach out and touch” filled my social needs while still allowing me to stay focused on what I had to get done.
Plus, I discovered a wonderful new female vocalist while listening to last.fm